In a bold stride towards the future, Lamborghini recently revealed a redesigned logo aimed at symbolising a shift towards sustainability and electrification. This update, the first in over two decades, is part of Lamborghini’s broader “Direzione Cor Tauri” strategy, aiming to realign the brand’s visual identity with its forward-thinking ambitions. However, as with any significant change to a beloved brand, the response from the community has been mixed, reflecting a broader phenomenon seen across various industries when longstanding logos undergo modernisation.
The new Lamborghini logo retains the iconic bull and shield but introduces a simplified, streamlined silhouette with a new, thinner typeface. This minimalist approach aims to adapt the brand’s visual expression to embody the “brave,” “unexpected,” and “authentic” values of Lamborghini’s mission to drive humanity beyond. The refreshed design also includes a new colour scheme that maintains the classic gold and black while introducing a more pared-down black and white option, ensuring the brand’s adaptability in a digital-first world.
Lamborghini’s logo redesign is not merely an aesthetic update but a strategic move aligned with the company’s commitment to sustainability. The “Direzione Cor Tauri” strategy outlines a clear path towards electrification, with the brand planning to introduce hybrid models as precursors to its first fully electric model later this decade. The new logo represents this transformative journey, signalling the brand’s dedication to innovation and environmental responsibility.
Some instagrammers joked that the timing of the announcement seemed more suited for an April Fool’s prank, while others missed the unique flair of the old logo. This mix of reactions shows just how much people care about the iconic bull logo, which to many, is a big part of what makes Lamborghini special.
Despite 3.6 million likes, the comments weren’t all positive.
Instagram @Lamborghini
The wide range of reactions to Lamborghini’s new logo really shows how deeply fans and customers feel connected to brand symbols—they’re not just logos but emblems of identity and feelings.
As Lamborghini steers towards a future filled with electric innovation, keeping the conversation going with its community highlights a universal truth for brands: there’s a real need to build understanding and support for their vision.
